The world’s biggest names are not the only ones that need to register domain names, experts said.
In the case of Google, a search engine that generates the majority of Internet traffic, there is a need to get the best price to avoid getting blocked by foreign governments.
The company is one of the world’s most valuable brands and the search engine generates more than $6.5 billion in revenue annually.
The demand for the name is so high that Google is making sure it has the right domain name to sell to foreign governments for foreign entities to use as a way to obtain the trademark.
The Domain Name Industry Association (DNI) has been a strong advocate for this practice, arguing that the price of a domain name should be based on the market value of the company that owns it, rather than the cost of doing business with the registrant.
“We have seen over the last two decades that foreign governments have been buying domain names for their own use.
This is happening even for well-known names such as Google, Facebook and Twitter,” DNI’s head of licensing and standards, Scott Fiebert, told Bloomberg.
“It’s just a matter of time until they can’t use a domain because they don’t have the right one.”
In the U.S., the search giant is the No. 1 search engine, and it’s selling domain names that are used in commerce to government agencies, such as the National Oceanic and Atmospheric Administration and the Department of Defense.
But it’s unclear how many foreign governments are paying for those domain names.
“The U.K. and Canada are one of those countries that do not have the resources to buy the domain name from Google, and they’re also not paying for it themselves,” Fieber said.
“So it’s a little bit of a Catch-22 situation for us.”
While foreign governments may be paying for domain names to use in their government, Fiebbts is concerned that it could be a sign that the company’s brand is too popular to be blocked.
“If the U,K.
or Canada is willing to pay the price to have the name, and that’s why it’s so popular, then it’s really difficult for foreign governments to block those domains because the name can be sold,” he said.
Google has been working to improve its business by creating a number of new domain names such the Google +1 domain, and Google has also started offering services like search, video, music and other services that make it easier to register a domain.
The search engine has also made it easier for people to buy domains, but Fiebts said there’s no guarantee that the prices will be the same for all of the domains.
“You need to look at what your market is,” he told Bloomberg, adding that if there’s one thing foreign governments will be watching closely is the price for domain registration.
“What you’re going to see will be whether the price is going to be reasonable and affordable,” he added.