The NFL will sell its name to the highest bidder in 2020, the league announced Thursday.
The decision marks a turning point in the sports industry as the NFL has been losing market share to the NBA, Major League Baseball and MLB Network.
The NFL’s brand, which has always been synonymous with the NFL, is the hottest new one among major sports leagues.
It also gives the league a unique opportunity to attract more advertisers, which could help the league keep its business afloat.
As part of the agreement, the NFL’s chief marketing officer, Kevin Byrne, will remain the company’s chief executive.
He will also be the league’s chairman, a role that he has held since 2012.
The move was approved by the NFL board of governors and will go through league approval.
It’s an important move for the league, which will have more money to spend in 2020 than in any year since the company was founded in 1923.
Byrne will oversee all NFL operations, which includes marketing, television, ticket sales, ticket operations, digital marketing and social media.
It will be Byrne’s job to manage the league with the help of a new chief operating officer and chief financial officer.
The move comes after the NFL announced last month that it had lost $30 million in a year and a half.
The team was hit with a record $2.8 billion in severance payouts for former executives, including the firing of the head coach of the Oakland Raiders, Jack Del Rio, and the departure of the team’s head of player personnel.
The NFL is still reeling from a record number of players being suspended for domestic violence charges.
It’s a move that has sparked criticism that the league has a biased and divisive culture.
The league also faces legal and financial problems, with some teams failing to pay player contracts.